Just poured a bowl of cereal, and what does the box say - they've finally found a way to make the crunching sound more unpleasant. Used to be a satisfying crunch, now it's akin to scraping a dull knife against a hard plate. All of it for a flavor that's still just 'sweet vanilla', but now it's got a fake, hollow sound to go with it. Seriously, who's testing these things?
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